Directors
Dermot McGillicuddy
Dermot McGillicuddy
Dermot McGillicuddy
Operational Director
As a founding Director (the “D” in LSD Promotions) I provide strategic and operational leadership across our market sites and special events. While I focus on the bigger picture, I remain very hands-on and continue to support our operational teams on-site whenever needed.
My journey in markets began as a trader, where I
Operational Director
As a founding Director (the “D” in LSD Promotions) I provide strategic and operational leadership across our market sites and special events. While I focus on the bigger picture, I remain very hands-on and continue to support our operational teams on-site whenever needed.
My journey in markets began as a trader, where I quickly recognised a gap in how contracts were managed and more importantly, in how organisers connected with traders. This insight became the foundation for what LSD Promotions stands for today.
Together with my wife Linda, we built our approach around strong relationships, mentoring traders, and raising standards across the board — from the quality of equipment to the ethos behind every trading interaction.
I firmly believe that mutual respect is at the heart of successful partnerships. This belief shaped a unique style of market operation that we pioneered and that continues to define LSD Promotions. It’s a model that’s widely recognised by both local authorities and market traders, and one we remain proud of.
Tadhg McGillicuddy
Dermot McGillicuddy
Dermot McGillicuddy
Financial & Business Director
I joined LSD Promotions as a Director in 2017, bringing with me a commercial background in hospitality, having successfully run my own nightclub and restaurant. That experience gave me a strong foundation in business operations and strategic thinking, which I’ve used to support the company’s growth.
Since joini
Financial & Business Director
I joined LSD Promotions as a Director in 2017, bringing with me a commercial background in hospitality, having successfully run my own nightclub and restaurant. That experience gave me a strong foundation in business operations and strategic thinking, which I’ve used to support the company’s growth.
Since joining, I’ve focused on strengthening internal processes, improving customer experience, and leading the regeneration of our business development strategy. Today, my primary focus remains on driving organisational growth across all areas of the business.
I work closely with every department, ensuring we approach each decision with a clear, strategic lens. I also co-lead our Finance Department with Thomas Jones, where we’ve streamlined and improved our financial systems to support the company’s continued success.
Thomas Jones
Dermot McGillicuddy
Luke hillyard
Commercial Director
I joined LSD Promotions in 2018 as Commercial Manager using my previous experience running multiple successful businesses to LSD to improve our overall business performance and enhance the customer experience.
In 2021, I was promoted to Commercial Director and now oversee all commercial and financial aspects of the busi
Commercial Director
I joined LSD Promotions in 2018 as Commercial Manager using my previous experience running multiple successful businesses to LSD to improve our overall business performance and enhance the customer experience.
In 2021, I was promoted to Commercial Director and now oversee all commercial and financial aspects of the business and drive our commercial growth strategy to continuously develop the business.
Luke hillyard
Linda McGillicuddY
Luke hillyard
People & Legal Director
I have been involved with LSD Promotions since 2020, initially within a HR Consultancy capacity and then came on board as a Director in 2023. I have worked in HR for over 12 years, and my HR career has enabled me to develop a strategic and commercial mindset to introduce polices and practices that enhance the employ
People & Legal Director
I have been involved with LSD Promotions since 2020, initially within a HR Consultancy capacity and then came on board as a Director in 2023. I have worked in HR for over 12 years, and my HR career has enabled me to develop a strategic and commercial mindset to introduce polices and practices that enhance the employee experience at LSD Promotions.
My specialities within the HR space are employment law and organisational development, however, my role at LSD Promotions has given me the opportunity to expand my knowledge with other areas of the law, specifically market and contract law.
Therefore, in addition to leading the People strategy and team, I am also responsible for ensuring that the Group maintains legal compliance. To compliment my experience, I also hold an MSc in Human Resource Management from the University of South Wales, and I am a fully qualified member of the Chartered Institute of Personnel and Development (CIPD).
Linda McGillicuddY
Linda McGillicuddY
Linda McGillicuddY
Founding Director
As a founding Director — the “L” in LSD — I bring deep-rooted knowledge of market trading, coming from four generations of market traders. My journey began at just three years old, serving behind the counter on my parents’ fruit and veg stall at West Bromwich Market.
Before co-founding LSD Promotions in the 1980s with Derm
Founding Director
As a founding Director — the “L” in LSD — I bring deep-rooted knowledge of market trading, coming from four generations of market traders. My journey began at just three years old, serving behind the counter on my parents’ fruit and veg stall at West Bromwich Market.
Before co-founding LSD Promotions in the 1980s with Dermot and my brother Steve, I worked in event organisation and management within professional football, both in the UK and the Republic of Ireland. Over more than 30 years, I helped shape every part of the business, building a strong foundation based on mutual respect — a principle that still underpins everything we do today.
While I’ve now stepped back from day-to-day operations, I remain involved in nurturing key relationships with stakeholders and overseeing our communications with local authorities and trading partners.
Head Office
Jon Holliday
Siobhan Noake
Siobhan Noake
Business Development Manager
I joined the business in 2021 as Business Development Manager and I am responsible for driving our business growth. I actively develop a network of contacts to attract new clients, research opportunities and oversee our growth projects.
I operate at a strategic level and produce a yearly business development pl
Business Development Manager
I joined the business in 2021 as Business Development Manager and I am responsible for driving our business growth. I actively develop a network of contacts to attract new clients, research opportunities and oversee our growth projects.
I operate at a strategic level and produce a yearly business development plan covering multiple aspects of the business for the year ahead, whilst maintain current client relationships in the Towns and Cities we operate. In addition to Business Development, I also manage the Events Administration team and I am actively involved in all the pre-planning requirements of our events.
To compliment my experience, I also hold a bachelor’s degree in business from Southampton Solent University.
Siobhan Noake
Siobhan Noake
Siobhan Noake
Communications & Engagement Manager
As a member of the Senior Management Team, I lead all communications and engagement activity for LSD Promotions and head up our Marketing Team. With over a decade of experience in marketing, social media, and PR, I’m passionate about using strategic communication to raise awareness, grow audiences, and d
Communications & Engagement Manager
As a member of the Senior Management Team, I lead all communications and engagement activity for LSD Promotions and head up our Marketing Team. With over a decade of experience in marketing, social media, and PR, I’m passionate about using strategic communication to raise awareness, grow audiences, and drive footfall to our markets and events.
My role includes creating and managing content across more than 30 social media accounts, developing marketing campaigns, and writing press releases for distribution to local media outlets. I also manage key relationships with local authority partners and Business Improvement Districts (BIDs), ensuring alignment and collaboration across all promotional activity.
I provide strategic, specialist, and creative advice to internal and external stakeholders, and I develop communication and engagement plans that support the company’s wider goals. My remit spans media and PR, stakeholder engagement, digital and social media, consultation, public affairs, and external communications.
I’m also responsible for representing LSD Promotions at key events, including council consultations, networking opportunities, and partnership meetings — helping to ensure our voice is heard and our reputation remains strong.
Sam Howells
Sam Howells
Sam Howells
Administration & People Services Manager
I started working for LSD Promotions in September 2018 and I joined the business as a Customer Service Advisor. Since that time, I have developed my skills and knowledge of the business and took a keen interest into the world of HR.
I have had the opportunity to develop my career since 2018 and I a
Administration & People Services Manager
I started working for LSD Promotions in September 2018 and I joined the business as a Customer Service Advisor. Since that time, I have developed my skills and knowledge of the business and took a keen interest into the world of HR.
I have had the opportunity to develop my career since 2018 and I am now employed as the People Services & Administration Manager and I am responsible for all day-to-day HR activity, lead on strategic projects and manage trader compliance.
Bella Field
Sam Howells
Sam Howells
Head Office Manager
Hi, I'm Bella and I'm the Office Manager here at LSD Promotions. I oversee the Customer Service team and also lead on recruitment and rota planning.
I hold a Level 3 qualification in Team Leadership and Management.
Operational
Adam Cartwright
Adam Cartwright
Adam Cartwright
Head of Operations
As Head of Operations at LSD Promotions, I oversee the end-to-end execution of outdoor markets and events across the UK. My role involves strategic planning, logistics coordination, team leadership, and ensuring smooth day-to-day operations to deliver high-quality experiences for traders, partners, and attendees.
Rhys Sheppeck
Adam Cartwright
Adam Cartwright
Events Manager
I’m the Events Manager at LSD, overseeing the day-to-day operations of our food festivals and artisan markets. I coordinate our brilliant traders and handle every detail to ensure our events run smoothly and create a welcoming, memorable experience for visitors.
With a background in management and a passion for creating vibr
Events Manager
I’m the Events Manager at LSD, overseeing the day-to-day operations of our food festivals and artisan markets. I coordinate our brilliant traders and handle every detail to ensure our events run smoothly and create a welcoming, memorable experience for visitors.
With a background in management and a passion for creating vibrant community spaces, I love bringing people together to celebrate good food and local talent.
Emmad Zeeshan
Adam Cartwright
Hashim Mohammed
Operations Manager
I joined LSD Promotions as a Christmas temporary worker and quickly discovered a passion for the industry. Within six months, I was promoted to Manager, and I now serve as Regional Operational Manager.
With hands-on experience from the ground up, I focus on practical solutions and strong team support to keep our markets
Operations Manager
I joined LSD Promotions as a Christmas temporary worker and quickly discovered a passion for the industry. Within six months, I was promoted to Manager, and I now serve as Regional Operational Manager.
With hands-on experience from the ground up, I focus on practical solutions and strong team support to keep our markets and events operations running smoothly across the region.
Hashim Mohammed
Hashim Mohammed
Hashim Mohammed
Operations Manager
I came on board with LSD Promotions as a Market Operative in June 2024 and since then have developed and progressed my career to now operate as a Regional Operations Manager.
My role involves managing multiple sites and ensuring that the operation runs efficiently for both traders and the public.
David Perry
Hashim Mohammed
David Perry
Operations Manager
I have worked for LSD Promotions for over 20 years and during that time I have supported and managed multiple regular markets across the region.
It is my role to ensure that each market that I manage is done so effectively and safely to create a great atmosphere for traders and the public to enjoy.
Tim Palliser
Hashim Mohammed
David Perry
Operations Manager
Hi, I’m Tim! I’m Operations Manager at Gloucester Green Outdoor Market in Oxford. I take care of stall bookings and making sure the market runs as well as possible for both traders and shoppers.
I’ve spent years in the catering, hospitality, and customer service world—always focused on making things run smoothly and kee
Operations Manager
Hi, I’m Tim! I’m Operations Manager at Gloucester Green Outdoor Market in Oxford. I take care of stall bookings and making sure the market runs as well as possible for both traders and shoppers.
I’ve spent years in the catering, hospitality, and customer service world—always focused on making things run smoothly and keeping vibes positive. Now I’m proud to be part of the team helping bring life and energy to Oxford via this fantastic market
Fecri Arslan
Andy Cunningham
Andy Cunningham
Operations Manager
Hey all my names Reggie
I’m Stratford Upon Avon’s operations manager.
I manage Rother street every Friday and Saturday and then Waterside on a Sunday.
I have been with LSD for just over a year and within that time was honoured to be promoted, to the operations manager around November time. The Market is a popular site for
Operations Manager
Hey all my names Reggie
I’m Stratford Upon Avon’s operations manager.
I manage Rother street every Friday and Saturday and then Waterside on a Sunday.
I have been with LSD for just over a year and within that time was honoured to be promoted, to the operations manager around November time. The Market is a popular site for many traders due to the rich culture and tourism that Stratford offers.
It’s been great to see the market go from strength to strength since I have been here. And I’m excited to see what the future brings for both sites.
Andy Cunningham
Andy Cunningham
Andy Cunningham
Operations Manager
I have worked for LSD Promotions since October 2023, initially coming on board as a Market Operative. Throughout my employment, I have had the opportunity to develop my career and I am now employed as the Operations Manager specifically on Saturdays for Tamworth Market.